Information Architecture

Information architecture is the core of many software projects: you wouldn’t build a house without a plan, why build software without one?

Information Architecture provides that plan, with a focus on helping your users satisfy their information needs. The proper site structure, headings, search tools and other factors can dramatically improve your site’s information scent.

Good architecture not only improves customer satisfaction, usability, and information scent, it also helps your site in the quest for customers at search engines. Search Engine Optimization can be a highly effective marketing tool – if your site’s content delivers on the promise. Well organized sites are the building block of a good search engine placement.

Rates. Information Architecture work starts at US$100 per hour.

Deliverables. Information architecture deliverables vary from project to project. At a minimum, a site map and content overview are usually requested. In some cases, selected low fidelity prototypes can be desirable. Design briefs can also be provided if visual design work has not yet been completed.